ExportUSAthe official partner of Alysei, describes in detail how e-commerce is going in the United States, what it was like a few years ago and what direction it is taking.
Online Sales in America: The Ecommerce Trend
Over the past decade, online sales and e-commerce in the United States have undergone significant transformations and the growth has been continuous and unstoppable.
Updated February 2, 2023
The United States has the largest year of online sales in history
US Online Sales Statistics: Exceeded $1 trillion, +13.5% compared to 2021
Doing digital commerce in the United States has never been more challenging. E-commerce growth has exceeded expectations by 4 percentage points (in October we expected an increase of +9.4%). Driving the rise of this segment is mobile, an online sales channel that is growing twice as fast as desktop PC sales.
In particular, the Social trading Makes its way into the world of retail and today represents an indispensable tool for US brands: Social media views for retail brands in the US market increased by +407% from 2020 to 2022, underscoring the importance of building a digital presence if you want to. In expanding your business abroad.
Among the consumption categories with the highest revenues for the year 2022:
Groceries/Baby/Pets: $219 billion;
Apparel and accessories: $175 billion;
Computers: $117 billion;
Electronics: $85 billion;
Furniture and home appliances: $76 billion.
Updated October 4, 2022
Online retail sales surpassed $1 trillion in 2022, up 9.4% from 2021
America’s 2021 online sales totaled $960.4 billion, up 14.3% from 2020 [Fonte: eMarketer]. This is much lower growth than it was in 2020, and you don’t have to worry anyway because it’s the highest sales peak ever recorded in the US market. The market share of e-commerce in the United States of America in 2021 is 19.1%; In 2022 it reached 20.6%. [Fonte: Digital Commerce 360 analysis of U.S. Department of Commerce data].
It should be noted that annual sales through e-commerce in the United States have quadrupled from 2011 to today. Moreover, between now and 2026, more than $1 in every five dollars spent on retail purchases will come from online sales channels.
with regard to mobile tradeSmartphone sales in America are estimated at $362 billion e They account for 40% of all online sales in the US market.
Demographic of US consumers who buy through e-commerce 2022
Millennials remain the top target for online sales in the United States.
Boomers are more likely to shop online.
The purchasing behavior of Generation Z consumers varies according to household income: high-income consumers prefer to shop through e-commerce, and low-income consumers prefer to buy from physical stores.
Updated February 20, 2020
The following is an update to the data for 2020. Refer to the original article published on April 18, 2019 immediately after the updates.
E-Commerce Statistics 2020
Retail sales in America reached $759.6 billion in 2020, up 33.5% from $576.5 billion in 2019 according to the latest data from the US Census Bureau. This figure does not include services, only physical goods. Online sales websites accounted for 21.3% of all retail sales last year, up from 15.8% a year earlier.
B2B Ecommerce America 2020
As of early 2021, 73% of the purchasing department’s employees are millennials. It was 50% in 2015. Online purchases of products and services for businesses [Il cosiddetto B2B] Estimating is more difficult than estimating retail sales, but it is estimated that business-to-business e-commerce in the United States will reach $1.8 trillion by 2023.
E-commerce, e-commerce from smart phones
During 2020, mobile e-commerce reached 40% of all online sales [ci riferiamo alle vendite al dettaglio di prodotti fisici esclusi i servizi] In our opinion, this figure is strongly underestimated because if it is true that purchases actually made and paid for through a smartphone are estimated at 40% of the total, then the percentage Purchases affected By consulting information provided by a smart phone [soprattutto sul sul punto vendita] Much larger and we can estimate it to be around 80%.
The original article was published on April 18, 2019
Expected Exceptional Growth in US Online Retail Sales: From $322.17 Billion in 2016 to Exceeding $485 Billion by 2021
Amazon is the most popular e-commerce retailer in the United States and is also the leader in terms of online retail sales in the United States: it generated $177.87 billion in online sales in 2017.
Amazon mobile apps are also the most used online shopping app in terms of reach and monthly users in America.
About 80% of Internet users in the United States [il 70% dell’intera popolazione] Bought products online in 2017.
In 2017, 47% of people with an internet connection in America said they bought products online at least once a month, and nearly a quarter of those said they shop online once or twice a week.
224 million consumers in the United States own smartphones and 172 million tablets.
Also in 2017, 80% of shoppers used a smartphone inside a physical store to look up product reviews, compare prices, or find alternative stores.
E-commerce, mobile purchase
Mobile commerce: The driving phenomenon of e-commerce in America is the growth of mobile purchases. It is estimated that around 136 million users made at least one smartphone purchase in 2017.
In 2017, 62% of smartphone users made at least one online purchase using their mobile device in the past six months.
The number of smartphone owners in America is expected to reach 168.7 million by 2020. This large group of smartphone shoppers will have a huge impact on online sales, as revenue from online retail sales via smartphones is expected to reach $115.9 billion. dollars in 2016 to about $335.8 billion in 2020.
· E-Commerce (Online sales made from smartphones and tablets) are now essential to selling online in America. In 2016, smartphone sales reached a record 36% of all online sales in the United States. E-commerce is the protagonist of Black Friday 2017
Alysei’s internationalization platform provides a strong digital presence that is essential if you want to expand your business abroad.
Selected by Alysei’s team, Italian producers will be able to create their own proposition in the market by offering their products to US buyers by taking advantage of our easy-to-use and fast B2B e-commerce platform.
ExportUSAthe official partner Alessi For the US market, they provide all the necessary consulting and support services to obtain the certifications required to be able to successfully export to the US.
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