Nissan is a new long-term vision for the mobility of the future, but not only. This is the philosophy behind the Ambition 2030 plan in which the Japanese manufacturer is an integral part of the alliance Renault That with Mitsubishi it intends to respond to new environmental needs and also to become 100% sustainable. With this vision, Nissan aims to build an intelligent and innovative ecosystem based on integrated mobility also through new collaborations with, but not only, allies. Checking whether the ambitious program will actually be implemented and if it is on schedule. The stock market responded by selling (-5.63%) versus positive performance in 2021 (+7.32%).
Twenty-three new models and many technological innovations
Over the next ten years, Nissan will launch electric vehicles and introduce technology innovations to expand its operations globally. The vision supports Nissan’s goal of being a zero-emissions brand throughout the lifecycle of its products by fiscal year 2050. Therefore, with the new plan, Nissan intends to lead the new era of electrification, but at the same time pursue future business opportunities that will exist.
The plan is backed by a large investment
One of the early pioneers of electric vehicles, Nissan has long democratized battery-powered vehicles and invested in building charging and energy management infrastructure. By placing electrification at the center of Nissan’s long-term strategy for its new 2030 ambition, it aims to accelerate the electrification of its model range and rate of technology innovation with investments of 2 trillion yen ($17.6 billion) over the next five years.
The goal is to improve sales by 75% in Europe
The goal is to offer a variety of 23 new electrified models, 15 of which will be electrified by 2030, with a mix of more than 50% electrification globally across the Nissan and Infiniti brands. By doing so, the Japanese manufacturer aims to significantly increase its sales of electric vehicles in 2030 by more than 75% in Europe, but also by 40% in both China and the United States as well as 55% in the Japanese market.
Four concepts anticipate production models
Nissan also introduced three new concept cars on the occasion that aim to provide enhanced driving experiences through high-level technology packaging. These concepts demonstrate the potential that Nissan can offer with a wide range of new vehicles and advanced environmental systems. Nissan also aims to support greater access to sustainable, safe and exciting mobility.
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