July 3, 2022

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CITY OF SCIENCE – All professionals and students awarded with OneMorePack 2022

CITY OF SCIENCE – All professionals and students awarded with OneMorePack 2022

The winners of the two competitions, for professionals and students, for the 2022 OneMorePack Prize have been announced. The ceremony took place on Thursday 9 June, during the Packaging Design Forum promoted and organized by Grafica Metelliana. This year, the accredited have access to the exhibition with news partners, to the exhibition of short projects and to the Newton Hall in Citta della Senza, in Naples, for the interventions of exceptional speakers: Fabio Papilloni, Professor of Neuroeconomics and Neuromarketing at La Sapienza University in Rome, Director Scientific for Brain Signs; Matteo Leonti, Managing Director, Smith Lumen Creative Agency.

3 students on the stage worked and designed the models according to the brief released in collaboration with Malafronte. €2,500 total prize money paid to them, through work grants and vouchers for the purchase of professional technologies.

Third Prize Students:

Claudio Crescenzo, Academy of Fine Arts of Naples

Second ranked students:

Federica Lumini, Academy of Fine Arts of Naples

First ranked students:

Angelo Manna, Academy of Fine Arts of Naples

Also this year, many designers, communication agencies and companies from all over Italy have registered. 2 winners in 2 categories, 5 mentions appointed by the technical jury, 1 male designated for online voting. The results were compiled and disclosed only on June 9, during the 2022 edition of the Forum, in the presence of a notary.

First place packing: Kiton exclusive gift box, Sintesi Studio + Studiolibero

Reason: refinement of construction and technical execution. To achieve the brand’s communication goals that, with this gift package concept, convey history and solidity

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1st place poster: Vesuvius, Basile AD

Motivation: for the relationship between the perspective held by the poster and the counter-label, thus defining the silhouette of Vesuvius, an interesting and iconic image of the land of Naples. Together with the shape of the bottle, it preserves the history and flavors of the place

Graphic design assignment: Delfino Battista cases, ad volume

Reason: for the original selection of the graphic sign, the original for the delivery of the “colatura di alici” product. For the elegance of the package, the simplicity of the illustrations and the reference colors chosen.

Territory Signal Tale: Nativo Antico Rosso di Campagnano, Arcadia

Reason: For the trim in the front, point out the logo and the Volturno River. To choose colored copper foil. For the special character the whole bottle takes on the shelf

Job alert: Lungo Food and Wine, Basile ADV

Reason: Because of the simplicity of the solution and its functionality. The tape, which serves as a handle, is inserted through the holes in the initial packaging, allowing at the same time to distinguish between different references, making the product portable without the help of the shopper and facilitating recycling for the end user.

Narrative Testimonial: Sicily Panettone Di Stefano, Industry 01

Motivation: To restore the distinctive elements of traditional Sicilian icon painting style. A modern and successful proposal for natural and monumental land and heritage. In order to choose the closure indicating the idea of ​​the paper bag, highlighting the craft idea of ​​the product

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Male Heritage: Guy Auden Packaging, Antville

Reason: to redesign and update that goes from restoring the historical image. For the recognition and authenticity that the brand continues to have on new packaging solutions

Gay Odin’s packaging was also mentioned by “online audience appreciation”, after votes collected on the website www.onemorepack.it

“After a year off in 2020 and a digital edition in 2021, getting back to organizing the event in person was a challenge, and at first we didn’t know what to expect. The enthusiasm of the partners and everyone who supported us, and the attendees we got, makes us say the balance of this edition Definitely positive,” the organizers comment in unison.

OneMorePack is now the key moment for discussion and engagement in Southern Italy about packaging design for creators, marketers, communication agencies, students, designers and businesses. “We will start working immediately – confirms Iole Preziosi, Marketing Director of Grafica Metelliana – to find new and integrated news and perspectives, always allowing us to offer a different and innovative event.”