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“Jingle Hoops” Continues War on Thanksgiving, But We’ll Allow It Because It’s Awesome

jinglehoops

Derrick Rose, Kevin Durant, Stephen Curry, James Harden and Steve Nash are here to sing you a Christmas carol. Well, sort of. They’re here to let their shooting doing the singing in the NBA’s new Christmas commercial, “Jingle Hoops.” And they brought LeBron James with them to add a nice finishing flair.

Did you know that the term “Christmas creep” originated in the mid-1980s? For almost 30 years now, we’ve been decrying the encroachment of the holiday season into November and, lately, October. There’s probably a theory of Christmas creep creep to be espoused there, but I’m not a sociologist. Or an economist, for that matter. Anyway, if you work in an office or a retail location where you have no control over the music piped over the speakers, you’ve probably already been driven insane by Christmas songs, both traditional and contemporary.

I’ll admit — I’m in the Scrooge camp that wishes we could save Christmas until after Thanksgiving. When the winter holidays start to overtake Halloween, that’s where I truly draw the line. Yet the NBA knows how to thaw my frigid heart and reintroduce a bit of holiday cheer with their incredibly creative ads for their annual Christmas Day slate. Last year, they hit us with the intricately timed “Carol of the Balls,” and they’ve topped themselves this year with “Jingle Hoops.”

5 top-level NBA pros knocking down choreographed threes on five different hoops, each with a set of bells in a different pitch? Yes, please.

Oh, and the alley-oop at the end by LeBron James is a nice touch, as well, though I’m kind of confused as to why the NBA didn’t think LeBron was a good enough shooter to join the three-point crew. Guess he’s not clutch enough. I’m not going to single anyone out, but suffice to say that James is a better three-point shooter than at least one of the five selections. But that’s probably just me being grumpy again, and it’s certainly not in the spirit of the holidays. Bad, Andrew. Bad.

And a couple of quick additional thoughts:

  • How ridiculous are the threes that KD and Harden shoot from one side of the three-point line to the hoop on the far other side of the court? Harden’s looks more ridiculous because of the forced perspective, but KD’s couldn’t have been easy by any means.
  • When the jerseys were first unveiled, I wasn’t really a fan. But seeing them on actual NBA players is making them start to grow on me. The Rockets and Warriors jerseys in particular, as modeled by Curry and Harden actually look kind of nice.
  • Is anyone else really intrigued by the possibility of JaVale McGee, when he’s healthy, dunking on all five of those hoops at the same time? I’m pretty sure he could do it.
  • I love the “Don’t mess this up” comment before the shots start going up. It has the same feel as the “Bass solo, take one” bit before “(Anesthesia) Pulling Teeth” on Metallica’s Kill ‘Em All album.

Andrew Lynch

When God Shammgod created the basketball universe, Andrew Lynch was there. His belief in the superiority of advanced statistics and the eventual triumph of expected value-based analytics stems from the fact that he’s roughly as old as the concept of counting. With that said, he still loves the beauty of basketball played at the highest level — it reminds him of the splendor of the first Olympics — and the stories that spring forth from the games, since he once beat Homer in a game of rock-paper-scissors over a cup of hemlock. Dude’s old.

  • tom

    I think the opening comment is “Tune it up KD”, don’t mess this up.