PS Plus price rises, Sony shares soar: Analysts predict further price increases

PS Plus price rises, Sony shares soar: Analysts predict further price increases

Shares of Sony Group rose after Sony Interactive Entertainment said this It will increase the prices of PlayStation Plus subscriptions Up to 35% off starting September 6th.

According to Bloomberg, Friday in Tokyo LO Sony shares They got up to 3.4% – the highest in more than a month – after the announcement.

Amit Garg, analyst at CLSA extensionHe said the increases could allow Sony to earn an additional $688 million in sales and an additional $378 million in operating profit annually, and could point to more regular price increases in the future.

“This price adjustment will allow us to continue to offer high-quality games and value-added benefits to the PlayStation Plus subscription service,” it said on Wednesday. Adam MichelPlayStation Content Acquisition and Operations Manager. However, no “added value” that the company will provide to subscribers was not disclosed.

Not only PS Plus increases in price

It’s not just PS Plus that’s been going up in price this year. Many other subscription services — not just gaming services — have seen price increases and rehashes. Xbox Game Pass It added the base tier that replaces Live Gold and raised the prices.

Netflix It revised its subscription costs and added versions with ads. Disney Plus has also increased its prices and added more subscription levels.

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