“It is a company that does not distribute profits, but culture.” In this sense, the Museum of Science and Technology in Milan looks like companies going through a digital revolution and sustainability. And Florenzo Galli, who has been driving it for 22 years, is convinced that this challenge can be won. Maintain a balance of cultural initiatives, income statement and impact on the territory.
Numbers
Few: 405,000 visitors, mostly foreigners, 170 events organized by third parties for a total of 70,000 guests, 50 events organized by the museum. And 74% of the budget is generated through the ticket office and space rental Fundraising. This is a place where many things mix, from culture to human and scientific knowledge. The founder called it the “Museum of the Future of the World”. “Here, this task is the key to the role and the changes that have taken place in recent years,” Galli adds. You cross the halls from Leonardo to Cisco’s Cyber Security Center, from the coveted Future Inventors project with Gianfelice Rocca, to the Tecnomasio turbine. To the Vega rocket of the Copernicus project, to the Toti submarine.
permanent construction site
He adds: “It is a place for meeting, participation and exchange. The strategy is the strategy of strong interdependence between the social, cultural, economic and organizational dimensions.” This is why the Sustainability Report targets not only the institution, but also the community: “We have trained more than 400 educators, through 14 active workshops.” For Galle, “Röpke’s Social Market Economy” is a good key to understanding this organizational model. “A common good must be able to finance itself,” he explains. Also because the state often pays late.
The G7 on Health has hosted and is preparing or hosting events in the context of IAC24, the global meeting on space that is anticipating the arrival of 8,000 experts from all over the world in Milan. Here, the suit prepared by the USSR for the moon landing (in this they were beaten by the United States by Neil Armstrong) and the frescoes by Pietro Girardi go together. Permanent construction site, the renovation of the aeronaval pavilion is scheduled for 2025, above the roofs there are a thousand square meters of solar panels.
Museum sustainability
In sustainability, there is also the idea of being an accessible museum, for those who cannot see or hear. «I like to think there is value in a museum’s work, understood in the sense of chemistry, one molecule in relation to others. So stay tuned. Culture is the organization we give ourselves in order to live better, ”Jali emphasizes. “Here, the work plan was to privatize public asset management, to increase the speed of trading this asset. As Pope Bergoglio says, we do not live in an age of change but of an age of change. And the sustainability of the museum, both from an economic point of view and from an impact point of view, now represents a necessary direction ».
Be part of a circle that includes the Deutsches Museum in Munich, the Science Museum in London, the University in Paris and Copernicus in Warsaw. Dialogue with the Tehran Museum of Science or the Moscow Institute of Technology, the Mirakan Museum in Tokyo and the Exploratorium in San Francisco. Here, “being in a dimension that is deeply open, but also deeply local.” A bit like what happens to Made in Italy companies that must be able to survive in international markets without ever losing the roots of their identity, being able to remain linked to the regions that created them.
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