Dasha It continues to grow and today its ambitions are looking towards higher horizons. The brand of Romanian origin achieved positive results in 2022 in the European market, where it ranked 12th at the end of the year. At the time of the inauguration of the managing director Luca de Meo, the will was expressed to propose itself in a more prestigious scope without abandoning the essence of its accessibility.
Given that there is currently no major direct competitor to the Jeep brand on the European scene, it would not be unreasonable to assume that Dacia could take on this role in the future, equipping itself with a suitable range and solutions capable of giving greater credibility to this ambition. We assess the situation:
- The arrival of new Dacia models
- So Dacia intends to challenge the Chinese brands
The arrival of new Dacia models
The future range of the Dacia Bigster will have several possible configurations with thematic packages. The engine offer can include various alternatives, including a 1.0-liter three-cylinder turbocharged petrol power unit, available in standard 90 PS and 100 PS petrol and LPG versions. A 1.3-litre four-cylinder turbo-petrol engine can be offered or a 1.5 dCi diesel option. There is also the possibility of a hybrid version, which makes use of the full hybrid powertrain adopted in the Renault Clio.
Dacia Fastback It is a seven-seat SUV characterized by an elegant design, aiming to compete with models such as the Peugeot 5008, Nissan X-Trail, and Volkswagen Tiguan Allspace. Despite the goal of keeping the price affordable, Dacia aims to avoid unnecessary options, offering a potential electrification option. The latter could follow the larger model’s approach, offering a 145 hp hybrid system drawn from the Renault range.
Dacia is exploring the possibility of launching a A low-cost electric vehicle for urban use, drawn in part from the inspiration provided by the Citroen Ami. The price of this model can reach around 5,000 euros.
Dacia is also developing a new compact SUV called the Dacia C Neowhose design will combine elements of Citroen C4 and Skoda Scala. It is about 4.40 meters long, and will be characterized by a slight rise from the ground and a ceiling inspired by Typical shapes of company cars.
The next generation of Dasha Docker It will offer a variety of engine options, including a 145-hp gasoline hybrid drivetrain and a 136-hp electric propulsion system, based on the CMF-B modular platform. It will also be possible to opt for the 115 hp 1.2 TCe petrol engine, equipped with advanced 48V mild-hybrid technology and will likely also be offered in the LPG Eco-G version.
So Dacia intends to challenge the Chinese brands
Dacia has established itself as a manufacturer with a loyal customer base that strives to achieve this Low cost cars, while other brands offer electric cars at a higher price. With a total of nearly 292,000 cars sold in the first half of 2023, representing a 30% increase compared to the same period of the previous year, Dacia is proving to be more popular than ever. This success puts it in a position to compete on equal terms with the arrival of many Chinese manufacturers in the automotive sector.
The brand has long embraced it outdoor lifestyleProvide custom extensions and special versions. And with the next Duster, Dacia will propose a more mainstream approach. After launching Duster, grown ups Which will be sold at a higher price than the basic offerings, but will still be lower than competitors such as Jeep. Dacia is committed to never reaching the cost levels of premium models.
In order to maintain positive sales dynamics and counter the growth of Chinese brands, the updated electric city car, Spring, is already scheduled to be launched in the spring of 2024. It is expected to hit the market Third generation DusterThe model that started the Dacia phenomenon. This compact SUV, in addition to its moderate off-road capabilities, will pave the way for a new strategic plan for Dacia, which aims to reassert itself as an accessible alternative to historical brands, such as Jeep.
“Infuriatingly humble social media buff. Twitter advocate. Writer. Internet nerd.”
