January 27, 2023

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Activision Blizzard accredited by antitrust in Serbia – Multiplayer.it

The Antitrust Authority Serbia she has agreed L’Activision Blizzard acquisition From Microsoft for $68.7 billion. The news was learned thanks to a document issued by the Serbian government, which basically states that no market risks have been identified, should the deal go through.

The analysis contained in the document, which is about ten pages long, mainly concerns the domestic market, which has unique characteristics. So the regulator took into account the market shares of Microsoft and Activision Blizzard are in the sector, proving that their merger will not create any risks for the same market, dominated by Valve on the PC scene and Nintendo on this console, with Sony settling in second place.

And its own Microsoft will own 10-20% of the game console market shares, Sony 30-40%, Nintendo 40-50%. The merger will not produce any vertical impact and will in no way reduce competition, also because Microsoft has publicly stated that it will continue to provide Activision Blizzard content to competing consoles (Sony and Nintendo).

We can also read in the text: “It is also stated that the participants in the transaction do not have sufficient power in the market to implement a strategy that prevents or limits access to competition.”

In short, Microsoft has cashed in another Yes vote for the deal. It should be noted that the opinion of the Serbian Antimonopoly is not binding and will not be so even in case of opposition, but obtaining additional support is always positive in these cases.