Inter, the announcement with Betson is coming. Agreement for approximately $30 million

A positive moment for Inter, who wins every match they play on the pitch, but is also thriving economically

A positive moment for Inter, who wins every match they play on the pitch, but is also thriving economically. As announced in the preview and exclusive by Fcinter1908.it, the Nerazzurri will have a new sponsor next year: the Betsson Group. Official agreement coming soon.

“At the moment, all you can hear about Inter is the chirping of birds. It's good news, from the dominance on the pitch to the improvement off it. Yesterday, for example, the results of Inter Media and Communication “The semi-annual report was sent to shareholders Spa. The sky was not yet clear after the clouds of recent years but many of the clouds had cleared. The TV rights for the period 2023-24 will guarantee revenues of up to 100 million dollars in this event, which is very likely now, for the Italian League, and another 2 million will come from the Coppa Italia and the Italian Super Cup. In a note to investors, we are talking about the Champions League.

Participation in this edition gives revenues of at least 65 million euros, given the eights already in the portfolio. If the race continues from the quarter-finals onwards, the number will swell. From next season, it will be time for a new Champions League, with revenues expected to rise by around 30%. In any case, the Nerazzurri announced that they had respected the criteria imposed by the settlement agreement signed in August 2022: “After paying the $4 million fine in 2022-23, there will be no further sanctions in 2023-24.”“, wrote La Gazzetta dello Sport.

Inter have therefore already announced guaranteed sponsorship revenue of $72 million in the 2024-25 season. No shirt sponsor or sleeve sponsor should be taken into account for this number since the agreements with Paramount+ and eBay will expire at the end of the season. Qatar Airways obtained exclusivity until the end of January, with a figure ranging between approximately 18 and 20 million, but it did not activate the clause and make any official offer. The offer by Riyadh Air, Saudi Arabia's national airline that will only fly in 2025 (and is already a sponsor, incidentally, of Atletico Madrid), was not considered up to par.