Everyone’s favorite San Antonio Spurs power forward, Matt Bonner, is well known for his love of sandwiches as he detailed in his Sandwich Hunter blog for Spurs.com. I personally love to eat something crunchy with a sandwich like a heaping handful of Kettle Brand Chips but it seems like Bonner has a more healthier approach to the sandwich sides game, baby carrots.
What are ShakeDowns? From the company’s website:
ShakeDowns® are simple. They’re fresh cut and peeled baby carrots with natural seasoning. Just release the seasoning, shake the bag and get the flavor all over your carrots. Then enjoy ShakeDowns® in Ranch or Chili Lime. With single serving or multi-packs, you can feed your snack cravings, however big they get.
Since baby carrots are often thought of as baby carrots, the company has created fun ads in the past to market ShakeDowns. So teaming up with Bonner for their new ad campaign, a NBA player who has made comedy videos like the Coach B series, makes a lot of sense.
So how did this collaboration with Bonner come together? According to MarketingMag.ca , Bonner knows one of the other actors in the commercials, Canadian Idol winner Ryan Malcolm:
That morning was especially crunched because the basketball player Matt Bonner was on set and only available until noon. A former Toronto Raptor, Bonner was a last-minute get for Bolthouse Farms, which is testing Shakedowns in Texas where Bonner now plays for the San Antonio Spurs. Proximity secured a deal for him to appear in the videos after learning that Ryan Malcolm, the singer and Canadian Idol winner who appears in all the videos, was friends with the athlete.
Bonner’s final take – “Sharing is caring. I’m Matt Bonner and I approve my message.”
Back on set, Bonner reconvened with the crew after the final take is approved. “I’ve never shot five commercials in two hours in my life,” he said.
Hopefully, these commercials will serve as an audition tape for Bonner to finally appear in commercials for the Texan supermarket chain, H-E-B, like many of his Spurs teammates have already done. If not, let’s hope more companies seek out Bonner for his commercial acting skills as I think we can all agree that seeing Matt Bonner in a commercial is the ideal way to sell a product.