Against the growth recorded last year (+32% in the volume of products exported) and the positive performance recorded in the first months of 2022, the United States consolidated its leadership in the export of Parma Important and asserts itself as the first overseas market also in terms of the consortium investments.
With the aim of intensifying penetration into the American food service channel and enhancing the positive performance already recorded in recent years, the consortium launched a promotional program with three American restaurant chains and also with 20 independent restaurants, thanks to the support of Padilla on. The website agency that supports it in marketing activities. Founded in 1926 by two friends originally from Parma, The Palm Restaurant now has 19 restaurants spread across the United States. Kimpton Hotels and Restaurants has 66 locations in the USA. Grotto and La Griglia are part of Landry’s, one of the largest American restaurant groups, and they have 7 restaurants.
As of October 15 and for about two months (but some initiatives will continue throughout 2023), Parma Hamm will be the champion of the promotion project, which will include the inclusion of the product in the menus of the three chains, including in total about 100 restaurants located in thirty US states.
The consortium will also have a booth at the next edition of the SIAL International Food Fair to be held in Paris from October 15-19.
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