Mike Blackman, Director General of ISE, believes that the exhibition can go beyond the numbers and impact of the Mobile World Congress on the city of Barcelona and the Catalan region, as he explained in an interview with ACN. Blackman confirms this It is “realistic” and “entirely possible” to beat the MWC. In fact, the General Manager explains that Borsa Istanbul has not yet reached its ceiling, and he expects the economic impact this year to exceed 15% compared to last year's $386 million.
It opens on Tuesday and has more than 80,000 registrants and is similar to the MWC
This year's ISE will start on Tuesday, its CEO explains There are already over 80,000 registered attendeesAlthough he believes that they will not all leave, he is almost guaranteed to exceed last year's record (58 thousand) and the Congress in Amsterdam in 2019.
Blackman does not shy away from the comparison with the MWC, and says that this exhibition and the ISE are complementary, as “some of the participating companies are the same, like Samsung or LG, but we have different departments for these companies.” Yes, he wanted to make a big difference, because he says so.At MWC they provide mobile phones, and at ISE they provide solutions for the audio-visual industry“.
Round numbers
This year will be a special edition of ISE, as the conference will hold its own conference twentieth edition. Between next Tuesday and Friday, the doors to technology and economy will be opened at the Gran Via site in Fira de Barcelona. Aside from the state crowd, this year's ISE will have Large attendance coming from China – taking advantage of the fact that there are no longer restrictions imposed by Covid-19 – the UK, Germany and Italy.
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