The 37th Louis Vuitton America's Cup is a source of cultural and sporting inspiration

The 37th Louis Vuitton America's Cup is a source of cultural and sporting inspiration

The imprint of the 37th Louis Vuitton America's Cup on daily life in Barcelona continues to grow with the installation of an AC40 simulator this week in the Real Madrid Tennis Club's “village” in Barcelona on the occasion of the 71st Count di Godot Cup. Show the Cultural Regatta, an initiative similar to the Cultural Olympiad that flooded the city streets with activities as part of the 1992 Summer Olympics and which, sponsored by the Barcelona City Council, will program more than 200 cultural, artistic, sporting, gastronomic, scientific and recreational programs.

Among the various programs planned, we can highlight a special edition of the “Classic on the Beach” competition with Gustavo Dudamel and Ludovic Morlot, on July 11 and 12 on the beach of Sant Sebastia, or the 38th Gran Tropada de Havaneres in Barcelona facing the sea. On June 15 in the Old Port. On October 10, at the gates of the final race of the 37th Louis Vuitton America's Cup, a grand party will be held from the beach, with a shocking and visible spectacle, open and free, which will once again put the city on a global scale. Standard.

Previously, starting August 22 and throughout the competition period, from Friday to Sunday, more than thirty performances will be scheduled on the main stage of the “Village”. The cultural proposal, designed by ICUB, consists of twenty performances for all audiences who wish to highlight the great potential of professionals in music and street arts, as well as different cultural manifestations around the popular culture of the city.

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La Mercè will also be tasked with celebrating the America's Cup and will transform the new Port Olímpic into the main stage for Barcelona's Festa Major. Libraries, museums and other institutions in the city will in turn promote exhibitions, discussions, talks, performances and family activities. Gastronomy, catering and trade activities are also programmed in the city's markets such as Tasting on the Rambla, which this year will feature a representative gastronomic sample from the twelve countries present at the event. On weekends in September and October, giant screens will be installed while traveling in the city's commercial areas to also enjoy the boat races and event.


After the participation of America's Cup event CEO Grant Dalton at the UNESCO Ocean Conference, a simulation video game showcase and an eSports league, the landing of the most important and prestigious date on the planet in the Catalan capital continues its course.

In this sense, the organization organizing the event (ACE Barcelona) this week installed a simulator in the “village” of the Real Club de Tennis Barcelona with the aim of continuing to disseminate the technology behind these flying ships. In this way, hundreds of people taking part in another of the year's great events in the city, such as the Count de Godot Cup – Barcelona Open Banc Sabadell, were able to enjoy first-hand the experience of holding the controls of the AC40 awaiting its imminent arrival. From the new Luna Rossa Prada Pirelli hull and the new boat “Taihoro”, the boat in which the Emirates Team New Zealand defender will defend the trophy in Barcelona next October.

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