The investing company owns the majority of the capital
TheOn the evening of January 27, 2007, Nicola Farinetti was just over 20 years old and on the first floor of the former Carpano in Via Nizza, a stone’s throw from the Lingotto, was arranging beer on the shelves of the world’s craziest supermarket, a new place, where to eat and fill the cart with other foods. Yesterday, 15 years after opening, the founder’s son Oscar Farinetti, as CEO of Eataly, put the signature in which the family, along with historical partners, sells the majority, 52%, to the Andrea Bonomi Industrial Investment Fund. Nothing has changed, Turin and Piedmont remain central. Only the change of pace changes: We have to run faster and faster in the world and we will do it with new partners, commented Nicola Farinetti. He, Farinetti Jr., an American, who studied and lived for 10 years in the United States, will not become the CEO of the group, but the new head of Italy is reinforced by a capital increase of 200 million euros. Very good manager will arrive. I will not be a Piedmontese but I will be in spirit. In my new role I will have more time to do creative development. We want to double the smaller Eataly formats around the world.
The agreement with Bonomi, the financier who also acquired the beverage closing systems of Guala Closures in Piedmont, will allow for debt reduction and the acquisition of 100% of Eataly USA. But how do you reconcile the speed of business and finance with the philosophy of Slow Food and High Food? We are children of apparent contradictions. Do you remember our first marketing campaign? Informal yet reliable, proud yet ridiculous. So we will quickly proceed to propose the philosophy of junior managers and continue to do our work: the promotion of Made in Italy to the world. Green Pea, managed by Nicola’s brother Francesco Farinetti, as well as the Fontanafredda Estates, is still out of operation and family owned. And what will Oscar Farinetti do? My father took the generational change very seriously. Definitely do not sit still, today he writes books and deals with cultural events. After all, many remember the days when Oscar Farinetti had not yet finished selling Unieuro, his first creation, but was already painting the restaurant tables among the shelves. A giant store that combines the best of small-scale products with marketing and economy at scale for major retailers. I admit that I did not understand anything about my father. At first, I doubted that the idea of selling high-quality foods could secure me a job. Instead, I, the black sheep of the family, who loves beer when everyone else prefers wine, found myself opening an Italian in the USA. Another step tomorrow. With Farinetti more partners but fewer bosses. But with Italy the strongest in the world.
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Sep 21, 2022 (changed Sep 21, 2022 | 21:33)
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