Italian clothing retailer LuisaViaRoma has opened its first US location in Noho
European high-fashion retailers still love doing the Big Apple, but more in the downtown neighborhoods than they do uptown.
In the latest in department store news, Italy’s LuisaviaRoma has signed a lease for nearly 13,000 square feet at 1 Bond Street in blazing Noho. This will be the brand’s first location in the United States.
The flagship general store has an area of 7,855 square feet at the arcade level and 5,000 square feet on the lower level. Asking rent is $250 per square foot. The building is across the street from Fashion Plate Mayor Eric Adams’ favorite club, Zero Pond.
Based in Florence, LuisaViaRoma offers men’s and women’s fashion apparel. The Noho store will replace Blick Art Materials, which moved to another location last summer.
A team of MONA brokers led by company founder Brandon Singer, Michael Cody, Max Greens, and Susan Birstock represented the owner. As Dan Harrock of chartered DH Consultants.
“NoHo has completely changed in the past few years,” says the singer. Louisaviaroma knew Bond Street was where they needed to be.
Mona recently represented owner Rockfeld Group at the new Gucci store at 45 Ninth Ave. in the meatpacking district.
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