(Again Food) – Bologna, October 26. Iridania, a premium sweetener brand since 1899, is participating in the Genoa Science Festival, the leading international event to spread scientific culture, which opens today, October 26, and continues until November 5.
In this exceptional place, which brings together every year thousands of students and enthusiasts in various Genoese cultural spaces to participate in conferences, laboratories, exhibitions, performances and events on the main scientific topics and innovations of the moment, Iredania anticipates an important educational activity in the world of sweetening entitled “Zucchero & Co – Imprint of Sweetness”. : A journey through nutrients, with special attention to sugar in all its forms, to understand its origins and properties and dispel its false myths. This activity takes place within the exhibition area located in Piazza delle Feste and is implemented by Cooperativa Ossigeno, a company specialized in scientific communication and publishing projects.
Various interactive activities are planned: between flashcards, physics experiments, and reconstructions of the processes by which beets and cane are transformed into the sugar we find on our tables, children, students and enthusiasts of all ages will be able to discover sugar, the stories and curiosity that characterizes it and learn how to include it in the system. The correct diet. In fact, one of the main goals of the initiative is to learn how to distinguish between “false myths” and reliable news, so as to understand what is the best way to choose the most balanced and balanced diet, but without giving up a hint of sweetness.
“We are happy and proud to participate in the Science Festival, an exceptional and pioneering event in Genoa, the city where Iridania was born more than 120 years ago – declared Alessio Bruschetta, CEO of Iridania Italia – the commitment we make, as a company, to work in the field of responsible nutrition. It also starts from our closeness to consumers: the activity we bring to the Science Festival allows us to raise awareness among a diverse audience of all ages through the process of scientific dissemination that gives an organized idea the basis of consumption choices Consumers are becoming increasingly interested and looking for more information about the product to be purchased “And even more so if it ends up on their desks. Therefore, it is necessary to inform them appropriately, accompany them and help them distinguish between fake news and real and reliable news.”
Commitment to nutrition education starting with children: resumption of the “A scuola di Dolcezza” program for the 2023/24 academic year
Iridania’s responsibility for proper nutrition is part of the company’s global commitment to strive for social and environmental sustainability. From this perspective and in response to the increasing misinformation on issues related to nutrition, Iredania has, for the third year in a row, renewed its information and educational activity within primary schools through the “A Scuola di Dolcezza” programme. The project was created to spread a culture of health and well-being through play and to help children realize the importance of correct nutrition, referring to balanced and responsible consumption of carbohydrates and sugar. Also for the 2023/24 academic year, the educational programme, the contents of which have been studied under the scientific supervision of Dr. Marco Deganello Saccomanni, pediatrician and pediatric gastroenterologist, will include 1,500 primary school classrooms for approximately 28,000 pupils throughout Italy.
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