Boston office harbor there will be The first F1 lane in the USA But the company has ambitious plans to open more than two dozen additional locations across the country over the next five years.
Concept F1 Arcade It started with the company’s head office in London, which opened at the end of last year and now wants to expand aggressively also – and above all – abroad.
Among the aesthetic touches included in the Boston location are Formula 1 track-inspired chandeliers and mood lighting.
The 1,500 square meter venue will offer “69 bespoke full action racing simulators” designed as F1 cars designed alongside F1 as well as the opportunity to drive on a number of official Grand Prix tracks in singles, groups or an all-out race mode with adjustable difficulty settings to change.
the F1 Arcade Founder, Adam Braydenis the creative force behind many other competitive entertainment concepts including bounceAnd hijingoAnd esponsAnd Pochack And Flying ClubThe latter two also have locations in the Boston area.
Breeden, who is also the Managing Director of F1 ArcadeHe explains: “The opening of our first US office in Boston marks the beginning of our launch in the US. The success of Formula 1 globally, and especially in the US, paves the way for F1 Arcade to continue to excite fans and more importantly non-fans as well as our unique racing experience. In a beautiful, energetic environment with the best in hospitality and service.”
Stefano Domenicali, President and CEO of the Formula One Group, comments on the news: “Formula 1 is enjoying significant growth globally and we are constantly innovating to bring the highest quality sports and entertainment to new and diverse audiences.” wheel of a customized racing simulator, so they can experience first-hand the excitement of a Formula 1 car, along with outstanding hospitality offerings befitting the world-renowned circuit. The success of the London office so far has been amazing and we are delighted to see the F1 Arcade project continue to grow in the US, starting with Boston.”
Boston Seaport’s upcoming F1 Arcade will also feature a “mega cocktail bar” featuring drinks from award-winning bartender Peter Vistinos, as well as a “world-inspired” menu developed by chefs with a focus on fresh, local ingredients.
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