March 24, 2023

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Anna Valli is Wanda Ferragamo

Anna Valle stars as Wanda Ferragamo in the documentary that brings the talent of an exceptional entrepreneur to the small screen. The last date with “Illuminate”, the documentary series produced by Anele in collaboration with Rai Cultura that tells the stories of four great heroes of the 20th century, will be broadcast on Monday 30 January at 11.15 pm on Rai 3. The story of Wanda Ferragamo, one of the entrepreneurs The first in Italian fashion. Wife of Salvatore, shoe designer famous among Hollywood stars and mother of six, Wanda sees her life change when her husband dies in the 1960s. It was at this moment that he decided to take the reins of the company, and within a few decades became responsible for one of the most important brands in the world, not only for shoes, but also for men’s and women’s ready-to-wear. . The story begins at the exact moment after Salvatore’s death, when Wanda, 39 and without a position in business management, must choose between selling the business or taking over the management of it. In a narrative structure that swings back and forth, Anna Valli interprets Signora Ferragamo through letters and notes written to her children and grandchildren around the world, later collected by her niece Ginevra Visconti in the autobiography “Nel libro rosso di Tà. Life ‘Wanda Ferragamo'”. Parallel to Fictional sequences, the story is enriched with archival material, family and institutional films, and the contributions of some witnesses including Carlo Conte, his daughter Giovanna Gentil Ferragamo, his grandchildren Ginevra Visconti and Diego di San Giuliano, director of the Museum and Ferragamo Foundation Stefania Ricci, journalist and fashion critic Mariella Milani and historical butler Silvano.

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