AliExpress, the Il Tirreno back-to-school campaign is underway

Rome (Italpress) – The campaign dedicated to the return to school of the international e-commerce platform AliExpress is currently underway and will last until August 25. To face the “dreaded” return to school or better yet to work, AliExpress has put together a small “survival guide” of useful, fun and convenient products that can be easily purchased on the platform.
For the little ones’ back-to-school, for example, among the products participating in the campaign are a set of toast-shaped erasers, a set of Kawaii manga highlighters, a Kawaii pencil case, a super-accessory backpack, and a Kawaii gel pen set.
However, for teens and young adults returning to school, there are useful suggestions such as an A4 binder; a waterproof sports backpack; an espresso machine; a multi-functional cutter to prepare lunches quickly and efficiently; a bento box to keep food fresh and safe; and a label printer for those who love organization.
Making the return to routine easier and more enjoyable is a necessity not only for students, but also for all people who return after the summer break to their work and daily life, whether in the office or at home. That is why AliExpress, with its Back to School campaign, is trying to meet all needs with a wide range of products at discounted prices.
From homeware with electronic products, computers, office supplies, bedding and school supplies to those for the home and kitchen with kitchen accessories and appliances; for the outdoors, the proposals range from camping items to garden and patio items. And again, fashion with clothing, shoes and accessories ideal for the fall season and sports with sportswear products, sports watches and fitness equipment.
Categories that represent the interests of Italians well when it comes to online shopping.
It is no coincidence that, as shown by the latest Customer Insights Report survey commissioned by AliExpress and published in July 2024, 80% of Italians’ online purchases are related to clothing and footwear, while 57% of them coincide with shopping for products for the home and garden. The sports sector also registered excellent figures – 66.5% – especially in the young age group between 18 and 34 years. This summer’s sporting events encouraged Italians to try products for football (17%), but also for sports such as athletics (around 12%), cycling (11%), swimming (10%) and gymnastics (7%). Tennis also performed well – having returned to the forefront in Italy in recent years – with around 12%.

– Weber & Shandwick press office photos for Aliexpress –
(Italpress).