The company may not support it anymore!

The crash in the stock market, on Wall Street, the real test that Apple’s change of its strategy is totally undesirable, could hide something not very positive for the Cupertino giant, regarding the latest Melafonini on the market.

Apple is backing away from its plans to increase production of its new products Iphone This year after an expected increase in demand did not materialize, according to people familiar with the matter.

California-based electronics manufacturer Cupertino has asked suppliers to withdraw from efforts to increase product family assembly iPhone 14 Up to 6 million units in the second half of this year, they ask not to be named because plans are not public.

All the news about the pros, was it the right strategy?

Instead, the company will aim to produce 90 million phones for this period, roughly the same level as the previous year and in line with Apple’s original forecast this summer. According to a report by Bloomberg, . sales iPhone 14 They are not strong enough to justify increased production.

The report states that “The expected increase in demand did not materializeHowever, in normal cases, apple Increase production at this time of year to meet holiday sales demand.

The problem, according to some sources, is the son of an initial strategy for Apple, which laid out all the news (first of all out of like a lot of rumors and madness. dynamic island) In practice on Pro, excluding the two standard versions (Normal and Max / Plus) Too many similar to iPhones, interview, 13.

According to other sources, he always revealed it Bloomberg, Apple first wanted to increase iPhone 14 production by at least an additional 6 million units by the end of the year. This plan has now been canceled, hence the collapse of Wall Street.

Until a few days ago a well-known analyst Ming Chi Kuo Apple has reported that Foxconn wants to increase iPhone 14 Pro production by 10%. Even according to the analyst, this year’s Pro models are clearly the best-selling of all iPhone models, while the regular iPhone 14 and iPhone 14 Plus have shown the lowest performance results, at least so far.

This year Apple introduced four new iPhone models: iPhone 14And the iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max, the regular iPhone 14 models aren’t a huge upgrade from the previous generation. In fact, the only thing different between them is a slightly faster chip, satellite connectivity, new camera features, and the Plus model that replaces the iPhone mini. Too little to impress me Melafonini to change.