Milan, August 10th. (askanews) – The United States is confirmed to be Lamborghini’s primary market with a total of 1,625 cars delivered in the first half (+7% YoY). During the first six months of the year, sales of the Huracán V10 in the United States increased by 62% with deliveries of the Huracán STO and Huracán Tecnica versions. Deliveries of the Huracán Stirato, the all-terrain super sports car, also began in July.
This year, Lamborghini celebrated the opening of several US dealerships with a new design. California remains the most successful market in the United States, accounting for 25% of all sales. Recently, last July 18, Lamborghini Newport Beach, a new showroom opened in Southern California. At the beginning of 2023, Lamborghini Westlake opened, serving the northern region of Los Angeles, Malibu and Santa Barbara. Other opening events were held in Broward (Florida), Philadelphia (Pennsylvania), Nashville (Tennessee) and Columbus (Ohio). Florida accounts for 19% of all US sales, followed by the Tri-State Area and Pennsylvania, which account for 14%. “We are proud to have achieved record first half results for the Americas region again this year. Not only do these numbers indicate that demand for our product is incredibly strong – the same year we’re celebrating 60 years of extraordinary history and translation – but they also come at a defining moment, which sees us in the midst of a shift towards hybridization of all models by the end of the year. 2024″, confirms Andrea Baldi, CEO of Automobili Lamborghini Americas.
The first step of the second phase of Lamborghini’s electric era saw the launch of the Revuelto, its first 1,000-horsepower V12 plug-in hybrid sports car, presented as a world premiere in March 2023 and then in the United States, in New York, in April 2023. The first models will be delivered from Revuelto to customers as of the end of this year.
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