Spotlight on the movie “Bohemian Rhapsody”. The rise of social networks – Corriere.it

Huge controversy on social media due to an unwelcome ad break. The film was broadcast on Rai1 on Wednesday evening Bohemian Rhapsody By Bryan Singer on the occasion of the 30th anniversary of the death of Freddie Mercury (with 5,031,000 viewers or 24.3% of the share, the film that won the first evening). The exact moment Mercury and the Queen see the dream of launching Bohemian Rhapsody, here’s the announcement with the song Man Man for a well-known chain of electronics and devices. And so innocent Angela Venuciaro interrupted one of the most awaited moments of the evening that Ray presented as a juvenile. And the tweets poured in: Don’t spoil any emotion that way; But how dare they place ads during the hell Bohemian Rhapsody?; How the hell dare you? and so on and so on.

Deadlift for man

In the offending sequence, Freddie Mercury in defiance of the Emmys performed the song Bohemian Rhapsody from DJ Kenny Everett for the first time. The song begins and the film shows the reactions of critics, first contradictory and then gradually more and more enthusiastic. The beginning of the dream. But he broke due to the guy’s announcement of the popular Muppet song. When the ad space ends, the next sequence is the band’s grand world tour.

That announcement at the opening ceremony of the Olympics

Then someone asked: What is the criterion by which advertising cuts are chosen? It is a problem that has not been resolved in years. There are so-called obligatory spaces (ads that have to be broadcast in a certain mass, at a certain time) which, if understandable on commercial television, are a little less so on public television. But at the moment there seems to be no solution. Among the slips of the past we remember what happened in 2008: at the opening ceremony of the Olympics, at its most beautiful, Rai set out to send the announcement.