Called to testify in the trial of FTC v Microsoft to acquire Activision Blizzard, the company’s CEO, Satya Nadellamentioned that he would like Completely eliminating exclusives from consolesbut this is not something he can figure out on his own.
From his position as president of Microsoft, that’s his point of view, he could actually decide to remove Xbox exclusives, but Nadella said he couldn’t do it unilaterally, given the state of Microsoft’s gaming division, because The market leader, which is SonyWill continue to use this strategy.
“I’d like to be able to completely take away the console’s exclusive benefits, but that’s not for me to determine,” Nadella said during the trial. Especially from a competitor’s site minority position“.
The problem actually lies in the fact that “the dominant competitor has… Defined competition In the market with exclusives,” Nadella explained, referring to Sony, “I don’t feel very valued for this world,” he reiterated, emphasizing his lack of enthusiasm for the idea of exclusives.
We also found out today that Microsoft wanted to acquire Square Enix in 2019, and that Sony accidentally revealed how much money it was making from Call of Duty on PlayStation.
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