mango Takes a big leap in the United States. Over the next three years, the $2.2 billion Catalan textile group will open more than 30 owned stores in the country to reach 40 in 2024. The goal is to place the United States among the company’s five largest markets. A plan, according to financial sources, whose investments will exceed 100 million euros in the period, which begins in the heart of Manhattan, on Fifth Avenue, where Mango opened its new main company, next to Tiffany And a few meters from Central Park. An area of 2,100 square meters, located in one of the most important commercial arteries in the world, in which the company would have invested $12 million. “It is a historical landmark, a dream. For us, the opening on Fifth Avenue is a very important step,” the CEO explained, Tony Ruiz. “We want to strengthen this market and this openness is a reflection of that commitment. He added that the company’s position is optimal to do so.
Mango is still trying to conquer America, this time doing so with its own resources and with its aspiration to be a major player in the country’s fashion arena. It will move from the current six stores to the planned 40, both on the street and in malls. To strengthen the relationship with the American fashion industry, Mango has signed an agreement with Parsons School of Design, one of the world’s leading fashion schools. At the opening, the Catalan group highlighted three important Spanish artists: Joan MirAnd Anthony Tapis And Mikel Barcelo, of which five are hosted in-store businesses for eleven days. The same artworks have been translated into Nft which will be hosted in a virtual space in the Museum District decentralizationwhich the label participated in Virtual Fashion Week (see MFF on March 23) and on the podium OpenSEE. In addition to the five digital artworks, four new wearable devices have been developed, which will go on sale, and Poap-Proof of Attendance Protocol, a type of NFT that certifies attendance at an event. (All rights reserved)
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