Calma House reinforces its plan to deliver over 5 million and sets its sights on Madrid

Calma House reinforces its plan to deliver over 5 million and sets its sights on Madrid

About to complete its first decade, Calma House is ready to break two important barriers. First, the turnover is five million. Second, he brought his brand to Madrid. This home decor chain, based in Badalona, ​​has had its eye on the Spanish capital for some time and is just waiting to find a place with a location and rent that suits them at a time of sky-high prices. In the meantime, the company does not miss the opportunity to grow in its local market, and even more so if it is with stores that respond to the strategy recently launched by the chain: working with larger establishments and located on more important streets.

The last point – a place that has become their 14th business – is a point of sale in the L'Illa shopping center that they are opening today and which is no less important for them than the one they opened in Avinguda Diagonal almost two years ago. “It is the second major store, and it is where we see the future of retail,” Carlos Cánovas, CFO of Calma House, and its co-founders, Clara Manchón (also creative director), explain to EL PERIÓDICO and María. Manchon (CEO).

A young and accessible brand

The daughters of the couple who launched the home textile chain Textura – which was sold to investment funds in 2005 -, 10 years ago they clearly saw the need for a younger, more accessible brand in this sector, and the opportunity provided by the family's experience and studies in this sector. Interior design and product design, respectively. The new banner was born in 2015 with five stores and focused solely on cushions, but evolved into a chain that closed in 2023 with 11 operating sites and a turnover of just over four million.

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