SMEs and freelancers have become a priority target for financial institutions, as they have an important area to cover. In Catalonia alone, there are approximately 600,000 small and medium-sized businesses and half a million self-employed people. Some banks have turned to attracting these clients, generating a good volume of business. This is the case of BBVA, which last year added a total of 31 thousand SMEs and freelancers in Catalonia, an increase of 22% on the previous year. In total, he financed this group in Catalonia with 4,000 million euros.
The goal is “to be at all stages of a company’s life,” according to Joan Carles Alba, SME Director at BBVA’s Catalonia Regional Department. Among the total turnover of companies and economic operators, there were 17,000 new SMEs that became clients, and this exercise aims to add another 20,000. The goal, he explains, is “to be the first choice for Catalan SMEs and freelancers.”
Total financing for BBVA companies in Catalonia reaches 15.000 million. The bank confirms that about a quarter of the resources allocated in the long term are allocated to sustainable projects, an area with significant room for expansion.
The entity announces that it will strengthen its commitment to this group, and one of these hooks is to return a total of €400 to new customers who have company accounts that pay taxes and/or social insurance.
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