I’m looking for real people with real stories to be the face of Olay.

It’s about betting on real skin, based on its integrity, putting health as a priority and promoting women’s sense of happiness from the inside as well as the outside, in order to age naturally. For this reason, the Olay brand has launched an innovative campaign Prevention and daily skin careIt is important to take care of ourselves inside and out by flaunting natural clothes that we feel proud to wear. Health as a priority Escape the false promises of some cosmetics. Olay believes that your skin is a testament to everything you’ve been through, and is committed to supporting every stage of this personal journey. After 70 years of innovation, the brand promotes skincare that makes you feel good while prioritizing the appearance of healthy skin.

Olay wants to take it one step further and that’s why it will launch the Behind the Skins Tour this summer, a tour that will travel throughout Spain in search of women with real skin. This innovative tour across Spain, from From July 17 to 27It seeks to gain an in-depth understanding of women’s skincare habits, how their lifestyles and environments impact the dermis, and how more personalized solutions can be developed. Olay continues its mission to support and celebrate diversity. And authenticity in skin care. Through this campaign, the brand reaffirms its commitment to participating in everyone’s journey towards healthy skin.

From July 17-27, the Olay Behind the Skins Tour stops are:

Purpose: Celebrate Royal Skins

Olay is committed to providing your skin with the care it needs to stay healthy and radiant at every stage of life. From moisturizers that fight dryness to specific treatments for any skin type and at any age, Olay delivers solutions that respect and enhance every person’s inherent beauty. Seconds Marta Alonso Martina“Every skin tells a story and we believe these stories are valuable and worth celebrating,” says Olay Spain Brand Director, José Luis Rodríguez. That’s why the brand is looking for new faces, with real skin and no filters, to become ambassadors of this revolution in the beauty sector.

“We want our campaign to represent the reality of Spanish skin,” says Alonso Martira. “We are looking for real people with real stories to be the face of Olay. Every skin is unique and we want to celebrate it in all its authenticity.”

Olay Beyond Leather Tour: Understanding Real Leather

Olay will tour Spain in a truck converted into a unique, interactive space. Itinerant “dresser”.The brand will have the opportunity to interact directly with women from across the country, studying their skincare routines, lifestyle habits and how these factors impact the skin.

Real skins, real stories. Be part of the Olay Manifesto.

In addition to the interactive experience of the tour, Olay is also looking for new faces to reflect the diversity of Spanish leather. “We want our campaign to represent the reality of Spanish leather,” explains Alonso Martira. “Each leather is unique and we want to celebrate it in all its authenticity.”

So, if you also want to be part of the Olay family in the upcoming campaign and/or learn more about the products, you can visit their communication channels and join the new initiative. How to do it? Through social media, the brand invites women to share photos of their natural skin, without filters, using a special template on Instagrams. @OlysepsYou can go to the tour stations or you can do it digitally.

Olay: Over 70 Years of Trust

Olay is a global skincare brand that has been trusted by women for over 70 years. With a deep understanding of women’s changing needs, Olay combines products that fit their needs with the latest advances in skincare technology. The result: the superior product performance women expect from Olay, delivering healthy, beautiful skin to over 80 million women across five continents.