Lidl He is known for one thing. Lower prices, whether in food or groceries, are a demand for many customers. In addition, we find in its stores a very diverse catalog that does not lack quality.
but Lidl Now he faces a problem. The emergence of new chains could make it no longer a favorite with consumers. Above all, because the competition is betting aggressively and at really low prices.
An example of this is the Dutch Action Series. Yes, it is true that its presence in Spain is far from its existence Lidl. But that doesn't mean it can't expand and start to darken.
The business is emerging as a new competitor to Lidl
The type of job you have Lidl It's not exclusive anymore. More and more chains are arriving in our country that seek to offer everything we need at a more than economical price. In this sense, the German chain finds it difficult to compete.
For example, in the case of action, prices range between 1 and 3 euros. We find in its collection more than 6,000 products that change every week. We have home decor items, pet items, kitchen utensils, hygiene products, and typical foods and beverages from other countries.
In addition to getting very competitive prices, you should also consider Action's offers. These vary from time to time and make their products more economical. This can be a huge appeal to a customer who craves low prices without sacrificing quality.
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The business is present in 11 countries and is expanding in Spain
Currently, Action is present in 11 European countries and has 2,386 operational stores. The reality in our country is much lower than these numbers. It has only 18 institutions in Spain.
To this must be added the distribution of these stores, as they are distributed among them Madrid, Barcelona I Valencia. However, Action is expanding, last opening four months ago in Barcelona's Barberà del Vallès. For this very reason, he gives the impression that he will only be satisfied with what he has opened.
However, it stays away from having that Lidl In Spain, the Germans have more than 600 stores spread throughout our country. In addition, its scope is much broader and complements the section on the site.
However, this does not mean that the business cannot become a worthy competitor. We will have to wait for the movements to see if they will reach more places in Spain. It won't be due to lack of demand from customers who are starting to recognize it.
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