File a lawsuit for misleading advertising. Such is the fate of Barilla in the United States, where a federal judge has decided to pursue a class action by denying the company’s filing request.
The accusation relates to the fact that Barilla advertises its products and calls itself the “No. 1 Italian pasta brand”, when in fact – according to the same media – the pasta it sells in the United States is made in Iowa, not in Italy. Prosecutors asked the court to prevent Barilla from using proximity to Italy in marketing and labels, as well as monetary compensation, claiming that she paid too much for her products that were already made in the USA.
Thus, Barilla — who now has an office in Illinois — would have made a motion to dismiss the class action, stating that the trademark is being used to “invoke the Italian roots of the company,” and had no intention of misleading buyers.
However, Judge Donna Rio rejected the motion, saying the lawsuit could proceed, a decision that comes on the heels of a similar complaint filed against makers of Texas Pete’s hot sauce after a California man learned the product was not actually made. Texas. At the moment, the company has not made any statements.
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