The Spanish telecommunications sector is experiencing a summer of intense change, marked by fierce competition between the main companies. Despite these moves, Movistar still stands out as the undisputed leader in terms of service quality and fiber speed, lagging behind its competitors Vodafone and Orange.
The Spanish company has once again demonstrated its ability to maintain a strong competitive advantage, even in the face of its competitors’ attempts to improve its position in the market.
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Movistar bets on greater speed
According to the latest data, 40% of Movistar customers have fiber optic connections that offer speeds of 1 Gbps or higher. This data puts Movistar at the top of the market, well ahead of Orange, whose customers have only 11% of these speeds. Vodafone, for its part, reaches 17%, he says. expansion.
MésMòbil, another important player in the sector, barely reaches 4%. These data show that despite the efforts of the competition, Movistar continues to dominate the high-speed fiber market in Spain.
The key to Telefónica’s success has been a strategic focus on offering the fastest fibre speeds on the market. While its competitors, such as Orange and Vodafone, have tried to deploy new technologies such as XSGPON fibre, their results have been insufficient.
The Spanish company remains the reference in service quality and customer satisfaction. This allows you to keep a group of users who have a high tendency to spend on high-speed services.
Movistar keeps rivals in check
The paradigm shift caused by the entry of MasOrange, and the merger between Orange and MásMóvil, shook the market. But it was unable to displace Movistar in terms of revenues and profitability.
Telefónica, the parent company of Movistar, continues to lead in revenue and EBITDA volumes, thanks to its experience and deep knowledge of the market. Unlike its competitors, it has chosen a different strategy, focused on strengthening its leadership in high-speed fiber.
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Quality of service and customers’ willingness to pay for better speeds are the determining factors for the company’s success. At the same time, Orange, Vodafone and Mass Orange have tried to improve their competitiveness with more robust offers. However, they have not been able to match the range and quality of Movistar’s service.
In the speed range between 500 Mbps and 1 Gbps, Movistar also outperforms its competitors. 68.5% of the company’s customers enjoy these speeds compared to 57% for Vodafone, 44% for MásMóvil and 39% for Orange.
These numbers show that despite the efforts of the competition, Movistar remains the best choice for those looking for a fast and stable fibre connection.
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