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LEBROCALYPSE 2014: How LeBron Made ‘Best Player Alive’ A Brand

Jun 15, 2014; San Antonio, TX, USA; Miami Heat forward LeBron James (6) calls a play during the first quarter against the San Antonio Spurs in game five of the 2014 NBA Finals at AT&T Center. Mandatory Credit: Bob Donnan-USA TODAY Sports

The phrase “LeBron James free agency” continues LeBron’s decision to make “Best Player Alive” a brand — and one that he controls, regardless of others. Continue Reading