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LEBROCALYPSE 2014: LeBron James feels the pain of everyone

Jun 12, 2014; Miami, FL, USA; Miami Heat forward LeBron James (6) reacts during the third quarter of game four of the 2014 NBA Finals against the San Antonio Spurs at American Airlines Arena. Mandatory Credit: Bob Donnan-USA TODAY Sports

How LeBron James’ decision has affected fandom, hatred and feelings toward the greatest player on the planet as we head into yet another July with The King. Continue Reading

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LEBROCALYPSE 2014: LeBron Says Get Your Own Damn Mythic Journey

Jun 10, 2014; Miami, FL, USA; Miami Heat forward LeBron James speaks to the media after game three of the 2014 NBA Finals against the San Antonio Spurs at American Airlines Arena. Mandatory Credit: Robert Mayer-USA TODAY Sports

For a player who appears to be so intentionally involved in crafting himself as a personal brand as well as an athlete, it seems incomprehensible that we might care about LeBron’s legacy more than he does. Continue Reading