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Hardwood Paroxysm at Las Vegas Summer League: Day 2

Sep 30, 2013; Atlanta, GA, USA; Atlanta Hawks point guard Dennis Schroeder (17) speaks to the media during media day at Philips Arena. Mandatory Credit: Daniel Shirey-USA TODAY Sports

Follow along with day two of the Las Vegas Summer League. Continue Reading

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LEBROCALYPSE 2014: LeBron James feels the pain of everyone

Jun 12, 2014; Miami, FL, USA; Miami Heat forward LeBron James (6) reacts during the third quarter of game four of the 2014 NBA Finals against the San Antonio Spurs at American Airlines Arena. Mandatory Credit: Bob Donnan-USA TODAY Sports

How LeBron James’ decision has affected fandom, hatred and feelings toward the greatest player on the planet as we head into yet another July with The King. Continue Reading

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LEBROCALYPSE 2014: How LeBron Made ‘Best Player Alive’ A Brand

Jun 15, 2014; San Antonio, TX, USA; Miami Heat forward LeBron James (6) calls a play during the first quarter against the San Antonio Spurs in game five of the 2014 NBA Finals at AT&T Center. Mandatory Credit: Bob Donnan-USA TODAY Sports

The phrase “LeBron James free agency” continues LeBron’s decision to make “Best Player Alive” a brand — and one that he controls, regardless of others. Continue Reading

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LEBROCALYPSE 2014: LeBron Says Get Your Own Damn Mythic Journey

Jun 10, 2014; Miami, FL, USA; Miami Heat forward LeBron James speaks to the media after game three of the 2014 NBA Finals against the San Antonio Spurs at American Airlines Arena. Mandatory Credit: Robert Mayer-USA TODAY Sports

For a player who appears to be so intentionally involved in crafting himself as a personal brand as well as an athlete, it seems incomprehensible that we might care about LeBron’s legacy more than he does. Continue Reading