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LEBROCALYPSE 2014: LeBron James feels the pain of everyone

Jun 12, 2014; Miami, FL, USA; Miami Heat forward LeBron James (6) reacts during the third quarter of game four of the 2014 NBA Finals against the San Antonio Spurs at American Airlines Arena. Mandatory Credit: Bob Donnan-USA TODAY Sports

How LeBron James’ decision has affected fandom, hatred and feelings toward the greatest player on the planet as we head into yet another July with The King. Continue Reading

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LEBROCALYPSE 2014: How LeBron Made ‘Best Player Alive’ A Brand

Jun 15, 2014; San Antonio, TX, USA; Miami Heat forward LeBron James (6) calls a play during the first quarter against the San Antonio Spurs in game five of the 2014 NBA Finals at AT&T Center. Mandatory Credit: Bob Donnan-USA TODAY Sports

The phrase “LeBron James free agency” continues LeBron’s decision to make “Best Player Alive” a brand — and one that he controls, regardless of others. Continue Reading