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LEBROCALYPSE 2014: How LeBron Made ‘Best Player Alive’ A Brand

Jun 15, 2014; San Antonio, TX, USA; Miami Heat forward LeBron James (6) calls a play during the first quarter against the San Antonio Spurs in game five of the 2014 NBA Finals at AT&T Center. Mandatory Credit: Bob Donnan-USA TODAY Sports

The phrase “LeBron James free agency” continues LeBron’s decision to make “Best Player Alive” a brand — and one that he controls, regardless of others. Continue Reading

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LEBROCALYPSE 2014: LeBron Says Get Your Own Damn Mythic Journey

Jun 10, 2014; Miami, FL, USA; Miami Heat forward LeBron James speaks to the media after game three of the 2014 NBA Finals against the San Antonio Spurs at American Airlines Arena. Mandatory Credit: Robert Mayer-USA TODAY Sports

For a player who appears to be so intentionally involved in crafting himself as a personal brand as well as an athlete, it seems incomprehensible that we might care about LeBron’s legacy more than he does. Continue Reading

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Observe and Report: The First Week of the NBA Playoffs

Since we’re wrapping up the greatest first week in NBA Playoffs history, I wanted to write something about them, but the games have been so good and there are so many possible narratives to discuss that I didn’t have any… Continue Reading