After blowing out the Cleveland Cavaliers last night the Sacramento Kings are riding high on a three game winning streak, their first since December 2012. All season the Kings have been fueled by the play of center DeMarcus Cousins who is averaging All-Star and career high numbers; 23.3 points, 11.5 rebounds (fifth in the league), 3.1 assists, 1.9 steals, and shooting 49.4 percent from the field. Unfortunately, for Cousins he plays in the loaded West Conference where as of last week’s third return of All-Star votes, he is in 11th place for frontcourt players and has a lot of ground to cover if he wants to get into the game as a starter.
So what could help Cousins out? Well Vivek Ranadivé, owner of the Kings, is hoping that this video appeal to his native country of India will help:
With the second largest population in the world, India, could have an impact on the vote if only a small percentage of Indians actually vote for Cousins. Former Houston Rockets center, Yao Ming was an annual All Star starter mainly due to the large number of Chinese and Asian voters that would vote for him. Currently, Houston Rockets guard Jeremy Lin, is fourth in the backcourt for the Western Conference mainly because of his large international following that are pouring in votes by the hundreds of thousands for him.
An appeal to India could not work though, as Ranadivé highlights in the video, basketball is still not a popular sport in India so the votes for Cousin may not see that big of an upswing. But the sport is gaining traction due to the work of Ranadivé and the NBA in marketing the sport there. As this recent Wired profile of Ranadivé discusses, his goal is to make the Kings big in India and this appeal for Cousins could be the start of more India-centric videos from the Kings.
If this doesn’t create any increase in the vote, let’s hope that the next video appeal would include some Bollywood-esque dancing and singing from DeMarcus.